"THE SINGLE BIGGEST PROBLEM IN COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE."
George Bernard Shaw
I would dare take this quote one step further and say that the "quality of our communication” dictates success both in business and life...Erik
With this in mind, Sorensen Communications was created over twenty years ago with the singular purpose of assisting corporations, organizations and individuals derive maximum value from all their marketing & communication initiatives.
With more than two decades of domestic and international experience developing and implementing comprehensive marketing & communication platforms for clients such as major multinationals, sport & music properties, venues, athletes, artists, models & chefs, Sorensen Communications has attained an uncanny depth of experience in all facets of the traditional and non-traditional marketing universe including:
Planning & Research
Consulting & Intermediation
Contract Structuring & Negotiating
Talent Acquisition & Endorsements
Sponsorship Marketing & Sales
Event Marketing & Management
Consumer & Trade Promotions
Pass-Through & Affiliate Programs
We never forget that successful marketing platforms are part-Science and part-Art...requiring creativity, discipline and know-how.
We are “translators” and "bridge builders" as well as marketers… interpreting not only languages and strategic objectives, but also "bridging the gap" between sponsors and properties, between marketers and agencies, between divisions and departments…We find the common elements, common purposes and expertly engage all stakeholders to produce the desired results!
Erik founded Sorensen Communications in 1999 as a multilingual, international marketing agency specializing in developing and implementing integrated marketing platforms. Over the past 20 years as CEO of Sorensen Communications, he and his stellar team have conceptualized, negotiated and implemented 100’s of comprehensive marketing initiatives for corporations such as Sony, HP, PepsiCo, SAP, Qualcomm, Frito Lay, P&G and Visa in addition to multiple endorsement deals for international recording artists and professional athletes.
Erik Sorensen is a co-founding partner and executive director of Foil International, LLC, a global leader in the design, manufacturing and distribution of the world’s most bespoke alpine skis and accessories (www.foilskis.com). Erik has been instrumental in establishing and managing Foil’s operational structure while simultaneously leading the company’s marketing, communication and sales strategies.
Prior to establishing Sorensen Communications, Erik was the Director of Latin American & Caribbean operations with IMG (International Management Group), the world’s largest sports & entertainment marketing agency. In this capacity, Erik established the regional headquarters in Miami and oversaw the group’s developmental efforts throughout the entire region.
Before IMG, Erik held upper-level international sales & management positions with Emerson Electric, Illinois Tool Works (ITW) and Komatsu.
He was also co-founder & President of the Mexicraft chain of specialty furnishing stores located throughout Southeast Florida and in operation for 12 years (1991- 2003).
Erik studied Business Administration at Houston Baptist University while playing NCAA Division I tennis on full scholarship. He then completed his MBA at CCU, Santa Ana, California.